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Power Up: Lufthansa Brings Leading Women on Board Special SXSW FlyingLab
APEX Insight: Lufthansa supported gender parity this International Women’s Day by featuring women in male-dominated fields on a FlyingLab flight to SXSW in Austin, which is itself still a largely male-dominated event. Perhaps an 11-hour flight is not long enough to break through glass ceilings and gender barriers, but it’s a good start. Besides, the sisters on board are already doing it for themselves.