CELEBRITY APPRENTICE January 17, 2008 – Episode 3

The trait that I admire most (and which is sorely missing in much of the business world) is integrity. Don’t be fooled by any preconceived notions that you might have about Gene Simmons. Despite some of the wacky antics you’ve seen in the past few episodes, Gene is not just a rock star, he is a man with a vision who stands by his beliefs, and sticks to his word.

He’s also a firm believer of working smarter, not harder. Gene taught me a lot about using all of your contacts and resources instead of struggling uphill through your projects. (A prime example was exemplified in Episode 1 where Gene made one well-placed phone call and sold a $5000 hot dog, rather than running around trying to sell several $100 hot dogs – like the women’s team did.)

I was thrilled to have had the opportunity to work with him and was truly sorry to see him go. Gene – thanks for taking a bullet for me. You are a class act all the way!

P.S. Don’t miss the next episode of “Celebrity Apprentice” when I utilize some of Gene’s tricks of the trade (Jan. 24th, 9/8c on NBC).